Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects , they won't buy if they find the process cumbersome. First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site. Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal , some may only want to pay with their credit card and others might want to send a cheque. The more options you offer , the better your chances of covering your prospects '
A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough: If you had a specific list of potential customers to contact every time you have a new product, you could save a lot of effort by marketing it to your existing list of specific prospects. . In fact, you can create a specific list of potential customers who are interested in your products by offering a relevant download on your website . For example , let's take a look at a very good example: apple .com. When you download the free iTunes and Quicktime software from their site, they'll ask you to fill out an optional name and email form so they can send you deals on songs that you can buy through , guess where, iTunes! Actually, it doesn't need to offer as " heavy " a download as a full-featured software like iTunes. You can attract prospects equally well with some quality giveaways such as a simple report, free wallpaper, et