Improve Usability of Your Business Website

No matter how brilliant your website design is, if your site content is hard to come by, then your site is as useful as an empty shell.

Here are some tips to improve the usability of your website and ensure that it performs its functions optimally.

The first method is to make sure that the typography of your content is appropriate. If you have large blocks of text, be sure to use CSS to space the lines accordingly.

The longer a single line of text is, the greater the height of each line should be. Also, make sure that the font size of your text is large enough to read easily. Some sites have text 10 pixels tall in Verdana font; While that may look neat and clean, you have to strain your eyes to read the actual text.

Make it easy for visitors to find the content they want on your site. If you have thousands of articles on your site and a particular visitor wants to find a single article from that pile, you must provide a workable means of allowing visitors to do so without problems.

Whether it's a SQL-based database search engine or just a glossary or article index that you have, providing this feature will ensure that your visitors can use your site with ease.

Make sure your site loads fast if you don't want to lose visitors. Most internet users will abandon a website if it doesn't fully load within 15 seconds, so make sure your website's crème de la crème is delivered to visitors as soon as possible to retain their attention.

Lastly, test each and every link on your site before they connect. There is nothing more effective in tarnishing your professional image than broken links, so be very careful with that.

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