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Showing posts with the label email marketing

Building Your Mailing List With Downloads

  A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough: If you had a specific list of potential customers to contact every time you have a new product, you could save a lot of effort by marketing it to your existing list of specific prospects. . In fact, you can create a specific list of potential customers who are interested in your products by offering a relevant download on your website . For example , let's take a look at a very good example: apple .com. When you download the free iTunes and Quicktime software from their site, they'll ask you to fill out an optional name and email form so they can send you deals on songs that you can buy through , guess where, iTunes! Actually, it doesn't need to offer as " heavy " a download as a full-featured software like iTunes. You can attract prospects equally well with some quality giveaways such as a simple report, free wallpaper, et...

How to Get and Use E-Mail Addresses for Viral Advertising

Viral marketing has a variety of possibilities and ways to achieve your overall goals. However, just like everything else, planning ahead and setting it up to be successful are the things you'll need to make it work for you and your e-business. The first thing to make sure you don't do is be overzealous. The only thing to avoid at all costs is spam. Spam is still widely used, but with the government setting more restrictions and fines, you don't want this to be a problem for you. Your site's professional image will also suffer if you blatantly send email. Spam requires a database containing a huge list of email addresses configured so that the message can be delivered with a single click. The problem with this (aside from government restrictions and associated fines) is that it irritates recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site. You need to personalize it by creating your website...