Building Your Mailing List With Downloads

A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough:

If you had a specific list of potential customers to contact every time you have a new product, you could save a lot of effort by marketing it to your existing list of specific prospects. .

In fact, you can create a specific list of potential customers who are interested in your products by offering a relevant download on your website.

For example, let's take a look at a very good example: apple.com. When you download the free iTunes and Quicktime software from their site, they'll ask you to fill out an optional name and email form so they can send you deals on songs that you can buy through, guess where, iTunes!

Actually, it doesn't need to offer as "heavy" a download as a full-featured software like iTunes. You can attract prospects equally well with some quality giveaways such as a simple report, free wallpaper, etc.

The important thing is that your download offers enough value that the potential customer is willing to give their own email address to obtain it.

However, putting together a simple download and putting a link on your website will not be enough to attract qualified prospects. You will have to do some homework to make your lead generation mechanism work well for you.

First of all, you need to place your download form prominently on your website.

Preferably dedicate a page and link to that page from any other page on your website. That way, there's no way your visitors can't find the download page, and when they do, you'll get some of them to become your prospects!

Also, you should put a bit of effort into promoting your download. Explain and elaborate on the values of the download and why your visitors should download it.

You might think why someone would want to pass on a gift, but most of your visitors would be too lazy to make the effort to download it because most of their downloads just sit on your hard drive collecting virtual dust. Therefore, it is important to show your visitors why they should download your gift.

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