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Using File Sharing in Viral Marketing

  There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them might be looking for porn or free software, but still, reaching a minimum of a million people on any given day offers some pretty intriguing possibilities. People like to use file services to download music for two simple reasons: they are free, and there is an incredible selection. The fact is, Pandora's box has been opened. In the wake of Napster, other quasi-legal services quickly emerged ... many of them. Even if they are closed, others will succeed them. The major record companies would like to think otherwise, but they will never stop sharing files. Network users share files ... plain and simple. Long before the Internet existed, people made cassette tapes of their favorite music for their friends… CD recorders are much easier and faster. So how can you use this to help with your viral marketing campaign? Think about this. Once someone downloads your MP3 files and...

Viral Marketing: Getting a “Buzz” On

  Viral marketing has matured a bit over the years. It seems that there has been a change in the web, not only that agencies and brands see it as another box for any advertising campaign, which is significant enough, but now it is the medium in which a campaign is launched to build buzz before it hits television. and print. Even before a movie is released it used to be seen as the pre-release rumor-making activity. Big companies "get it." Buzz works! It can also work for small and new businesses. The planning stage of a viral campaign will set goals and develop the viral theme to build buzz. There are three basic components to any viral campaign and companies of any size can use them. They are: 1. The creative material: the viral agent that embodies the message to be disseminated in digital format (image, video, text, etc.). The trick is to gather material that people are eager to share with their family and friends, and people are much more eager to share "advertisement...

Using Videos in Viral Marketing

 More and more advertisers are embracing video as broadband continues to increase and ad serving technologies become more sophisticated. Online video advertising is really taking off. Users' attention can be captured and ads stand out from the crowd in an increasingly ad-crowded online environment. True, video formats cost five to ten times more to serve than standard banners and involve a lot more production and implementation work, but they may well be worth all of that if they achieve higher response rates.   Where to use online video if you want to maximize its effect is what advertisers should carefully consider. Video to be used on the Internet should focus on information and communication, while video to be used on television should focus on entertainment. Like everything else, there are good and bad ways to use video advertising. Right now, most marketers are embedding their audiovisual content into existing embedded ad formats, such as banners, or over-content formats...

5 Simple Way to Write a Good Article

Writing an article does not just mean putting thoughts into words then typing and writing it. You have to capture the interest of your readers and make them read on. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and curiosity. The main ingredient in baking up an article is a great deal of creativity. While creativity may come natural to many people, some just gets into a block or something like that can drive someone crazy. Many writers have literally torn their clothes when they get writers block and can not seem to get your creative juices flowing. Putting words into images in the readers mind is an art. A clear and crisp style that requires some creativity can only provide. The similes and metaphors help a lot, but the way intertwine an article word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article. So what you do when nothing comes to m...