Using File Sharing in Viral Marketing

There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them might be looking for porn or free software, but still, reaching a minimum of a million people on any given day offers some pretty intriguing possibilities.

People like to use file services to download music for two simple reasons: they are free, and there is an incredible selection. The fact is, Pandora's box has been opened. In the wake of Napster, other quasi-legal services quickly emerged ... many of them. Even if they are closed, others will succeed them.

The major record companies would like to think otherwise, but they will never stop sharing files. Network users share files ... plain and simple. Long before the Internet existed, people made cassette tapes of their favorite music for their friends… CD recorders are much easier and faster.

So how can you use this to help with your viral marketing campaign? Think about this. Once someone downloads your MP3 files and those files are available on that listener's hard drive, viral marketing begins. After two users start sharing their files, suddenly their music is on the hard drive of a second computer ... then a third ... and so on. When users are searching and finding your music on many different computers, they are more likely to download the files. It is only a matter of time before your files appear in more and more places.

It doesn't matter what genre of music you play… Rock and Roll, Country, Tejano, Mozart sonatas, Heavy Metal, Brazilian Jazz, there is an audience for that somewhere.

In this new paradigm, you are not promoting a product, you are offering free music through a medium that allows you to connect directly with your audience.

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