Active Blogging Tips

  There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them might be looking for porn or free software, but still, reaching a minimum of a million people on any given day offers some pretty intriguing possibilities. People like to use file services to download music for two simple reasons: they are free, and there is an incredible selection. The fact is, Pandora's box has been opened. In the wake of Napster, other quasi-legal services quickly emerged ... many of them. Even if they are closed, others will succeed them. The major record companies would like to think otherwise, but they will never stop sharing files. Network users share files ... plain and simple. Long before the Internet existed, people made cassette tapes of their favorite music for their friends… CD recorders are much easier and faster. So how can you use this to help with your viral marketing campaign? Think about this. Once someone downloads your MP3 files and...

 More and more advertisers are embracing video as broadband continues to increase and ad serving technologies become more sophisticated. Online video advertising is really taking off. Users' attention can be captured and ads stand out from the crowd in an increasingly ad-crowded online environment. True, video formats cost five to ten times more to serve than standard banners and involve a lot more production and implementation work, but they may well be worth all of that if they achieve higher response rates.   Where to use online video if you want to maximize its effect is what advertisers should carefully consider. Video to be used on the Internet should focus on information and communication, while video to be used on television should focus on entertainment. Like everything else, there are good and bad ways to use video advertising. Right now, most marketers are embedding their audiovisual content into existing embedded ad formats, such as banners, or over-content formats...