Active Blogging Tips

  There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them might be looking for porn or free software, but still, reaching a minimum of a million people on any given day offers some pretty intriguing possibilities. People like to use file services to download music for two simple reasons: they are free, and there is an incredible selection. The fact is, Pandora's box has been opened. In the wake of Napster, other quasi-legal services quickly emerged ... many of them. Even if they are closed, others will succeed them. The major record companies would like to think otherwise, but they will never stop sharing files. Network users share files ... plain and simple. Long before the Internet existed, people made cassette tapes of their favorite music for their friends… CD recorders are much easier and faster. So how can you use this to help with your viral marketing campaign? Think about this. Once someone downloads your MP3 files and...

  Viral marketing has matured a bit over the years. It seems that there has been a change in the web, not only that agencies and brands see it as another box for any advertising campaign, which is significant enough, but now it is the medium in which a campaign is launched to build buzz before it hits television. and print. Even before a movie is released it used to be seen as the pre-release rumor-making activity. Big companies "get it." Buzz works! It can also work for small and new businesses. The planning stage of a viral campaign will set goals and develop the viral theme to build buzz. There are three basic components to any viral campaign and companies of any size can use them. They are: 1. The creative material: the viral agent that embodies the message to be disseminated in digital format (image, video, text, etc.). The trick is to gather material that people are eager to share with their family and friends, and people are much more eager to share "advertisement...

  Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if used in the right way, these channels can be great for communicating with the market, especially for establishing a dialogue with customers. Have you ever been in a chat room and posted a message? If so, you can learn some free web advertising secrets on how to market your products and services in chat rooms. Chat rooms are generally divided into categories. You will need to find the right chat room where your target audience would gather. If there isn't one, you may need to create one. It won't do any good to create one that obviously has the sole purpose of selling your product or service. Rather, you should attract people who are interested in your product or service. For example: if you sell gardening products, your chat room should be about gardening and not the brand of the products you sell. Another way to use a chat room to promote your b...

Viral marketing has a variety of possibilities and ways to achieve your overall goals. However, just like everything else, planning ahead and setting it up to be successful are the things you'll need to make it work for you and your e-business. The first thing to make sure you don't do is be overzealous. The only thing to avoid at all costs is spam. Spam is still widely used, but with the government setting more restrictions and fines, you don't want this to be a problem for you. Your site's professional image will also suffer if you blatantly send email. Spam requires a database containing a huge list of email addresses configured so that the message can be delivered with a single click. The problem with this (aside from government restrictions and associated fines) is that it irritates recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site. You need to personalize it by creating your website...

     Here are six ideas to help you get started on your viral marketing campaign: 1. Acquire the trademark rights to a viral e-book. Let people gift your free ebook to your visitors. Then your visitors will give it away too. This will continue to spread your ad all over the internet. 2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Let people use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board. 3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then let people give away your graphics, fonts, templates, etc. free web design. Just include your ad in them or ask people to link directly to your website. Be sure to include a link to your site in the copyright notice and ask them to keep your copyright notice intact. 4. Write an e-book. Allow people to place an ad in your free ebook if they...

 More and more advertisers are embracing video as broadband continues to increase and ad serving technologies become more sophisticated. Online video advertising is really taking off. Users' attention can be captured and ads stand out from the crowd in an increasingly ad-crowded online environment. True, video formats cost five to ten times more to serve than standard banners and involve a lot more production and implementation work, but they may well be worth all of that if they achieve higher response rates.   Where to use online video if you want to maximize its effect is what advertisers should carefully consider. Video to be used on the Internet should focus on information and communication, while video to be used on television should focus on entertainment. Like everything else, there are good and bad ways to use video advertising. Right now, most marketers are embedding their audiovisual content into existing embedded ad formats, such as banners, or over-content formats...