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How to Get and Use E-Mail Addresses for Viral Advertising


Viral marketing has a variety of possibilities and ways to achieve your overall goals. However, just like everything else, planning ahead and setting it up to be successful are the things you'll need to make it work for you and your e-business.

The first thing to make sure you don't do is be overzealous. The only thing to avoid at all costs is spam. Spam is still widely used, but with the government setting more restrictions and fines, you don't want this to be a problem for you. Your site's professional image will also suffer if you blatantly send email.

Spam requires a database containing a huge list of email addresses configured so that the message can be delivered with a single click. The problem with this (aside from government restrictions and associated fines) is that it irritates recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.

You need to personalize it by creating your website with personal appeal. You need to make sure that your website makes your customers feel safe, secure, and cared for. Email is important because it will be one of the cheapest ways to keep in touch with your customers.

The correct way to handle email permission is to first inform your customer that you will not pass on their email addresses to third party companies. The next thing you need to do is attach the need for their email addresses to the benefits they can receive.

For example: coupons or discounts that are only available to members who receive email notifications. With every email you send there is a viral marketing effect.

 

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