Active Blogging Tips

  Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects , they won't buy if they find the process cumbersome. First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site. Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal , some may only want to pay with their credit card and others might want to send a cheque. The more options you offer , the better your chances of covering your prospects '

  A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough: If you had a specific list of potential customers to contact every time you have a new product, you could save a lot of effort by marketing it to your existing list of specific prospects. . In fact, you can create a specific list of potential customers who are interested in your products by offering a relevant download on your website . For example , let's take a look at a very good example: apple .com. When you download the free iTunes and Quicktime software from their site, they'll ask you to fill out an optional name and email form so they can send you deals on songs that you can buy through , guess where, iTunes! Actually, it doesn't need to offer as " heavy " a download as a full-featured software like iTunes. You can attract prospects equally well with some quality giveaways such as a simple report, free wallpaper, et

  No matter how brilliant your website design is, if your site content is hard to come by, then your site is as useful as an empty shell. Here are some tips to improve the usability of your website and ensure that it performs its functions optimally . The first method is to make sure that the typography of your content is appropriate . If you have large blocks of text, be sure to use CSS to space the lines accordingly. The longer a single line of text is, the greater the height of each line should be. Also, make sure that the font size of your text is large enough to read easily. Some sites have text 10 pixels tall in Verdana font; While that may look neat and clean, you have to strain your eyes to read the actual text. Make it easy for visitors to find the content they want on your site. If you have thousands of articles on your site and a particular visitor wants to find a single articl e from that pile, you must provide a workable means of allowing visitors to do so wit