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Using Chat Rooms in Viral Marketing

 


Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if used in the right way, these channels can be great for communicating with the market, especially for establishing a dialogue with customers.

Have you ever been in a chat room and posted a message? If so, you can learn some free web advertising secrets on how to market your products and services in chat rooms. Chat rooms are generally divided into categories. You will need to find the right chat room where your target audience would gather. If there isn't one, you may need to create one.

It won't do any good to create one that obviously has the sole purpose of selling your product or service. Rather, you should attract people who are interested in your product or service. For example: if you sell gardening products, your chat room should be about gardening and not the brand of the products you sell.

Another way to use a chat room to promote your business is to include a chat room on your website. Host a free webinar in your own chat room on a topic from your experience. Use your chat room to meet with your current customers and answer any questions or directions and problems they may have. Regularly schedule free events in your chat room and make sure your customers know when they will occur.

For example, you may have an expert in the field available to answer questions on a certain day and between certain hours. You can also host other people's chat rooms as an expert. You, of course, could charge for this, but it would be wise to make it free to gain publicity.

 

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